Information on data protection for our LinkedIn page
In the following, we provide information about the collection and use of personal data when using our LinkedIn page.Personal data is all data that can be related to you personally, e.g. Your LinkedIn profile, pictures, email or IP address.
Overview
LinkedIn is a social network and an online platform for specialists and managers. LinkedIn has been part of Microsoft since 2016. We use LinkedIn and are jointly responsible for the operation of our LinkedIn page with LinkedIn Ireland Unlimited Company. Our LinkedIn page serves us primarily as a communication platform for customers, interested parties, business partners, applicants and users.
In addition, we receive statistical information from LinkedIn about the popularity of our LinkedIn page (e.g. number of profile views). The way in which this data is collected and processed is the responsibility of LinkedIn itself and is carried out exclusively in the form resulting from LinkedIn’s Terms of Use. The obligations arising from joint responsibility can be found here:
Responsible persons
Joint controllers in accordance with Art. 26 of the General Data Protection Regulation (GDPR) are:
Syserso Networks GmbH
Syserso Networks GmbH is responsible for the LinkedIn page, cf. Please see our imprint.
External Data Protection Officer:
Althammer & Kill GmbH & Co. KG
Roscherstraße 7
30161 Hanover
E-mail: kontakt-dsb@althammer-kill.de
LinkedIn Ireland Unlimited Company
LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA, is responsible for the entire LinkedIn social network. The representative in the EU is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Contacting the Data Protection Officer for LinkedIn
Data processing by Syserso Networks GmbH
We offer you the opportunity to comment, share, “like” or write us a private message. Your interactions with our posts can generally be accessed by LinkedIn users and, if necessary, worldwide on the Internet. In addition to us, only LinkedIn itself can access the content of messenger communication, e.g. as part of IT administration.
For the purpose of optimising our LinkedIn page, we use the anonymised page statistics provided to us by LinkedIn. We only use this information to identify trends; it is not possible for us to refer back to the respective persons. We have no influence on the manner and purpose of the data processing that is included in these site statistics.
We receive the following data via LinkedIn page analysis:
Follower statistics:
- Follower highlights (total number of followers, number of members following our page since creation, changes compared to the last 30 days)
- Follower metrics (changes in the number of followers + the ability to filter by time period)
- Total number of followers (listed in order of recency)
- Follower demographics (breakdown of people by: location, job function, seniority, industry, and company size)
Visitor statistics
- Visitor highlights (total number of page views + percentage change from the last 30 days)
- Visitor metrics (page visits, filtered by time period)
- Visitor demographics (breakdown of visitors by time period, job function, location, seniority, industry, and company size)
Update statistics
- Update highlights (total number of likes, comments, and shares in the last 30 days + the percentage change from the last 30 days)
- Update metrics, the following metrics are available:
- Impressions shows the number of times each update was visible for at least 300 milliseconds with at least 50% on a member’s device screen or browser window
- Unique impressions shows the number of times our updates have been shown to individual members
- Clicks on our content, company name and logo by a member
- Reactions, comments and shares
- Engagement rate shows the number of interactions plus the number of clicks and followers gained in relation to the number of impressions
- Update engagement, the following information is available:
- Audience shows whether the update was sent to all followers or only to a specific audience
- Views shows, for example, when an article has been fully loaded or how many times a video contribution has been watched by us for three seconds or more
- Video Analytics: Total number of minutes in which each video was watched, including views of less than 3 seconds
- The CTR shows the number of clicks divided by the number of impressions our update received
- Reactions show the number of times people have used a Like, Celebrate, Love, Insightful, or Curious in response to our update
- Comments (the number of comments per update)
- Shares shows how many times our update has been shared
- Follows shows the number of follow clicks on our sponsored content.
For more information on page statistics, please visit the following page:
https://www.linkedin.com/help/linkedin/answer/4499/linkedin-page-analytics-overview?lang=en
Storage period of your data
In principle, there is no fixed storage period for your published posts, so we either delete your data when storage is no longer necessary (the data that we can delete ourselves) or restrict processing when there are legal retention obligations.
In addition, personal data will also be deleted if it is no longer needed for the purposes for which it was collected or otherwise processed.
You can also delete your posts on our LinkedIn page yourself at any time.
Legal basis(s) for data processing
We operate our LinkedIn page in our own interest in order to be able to communicate with customers, interested parties, business partners, applicants and users and to provide information about our company, our services and our events, in accordance with Art. 6 para. 1 lit. f) GDPR.
We process the statistical information provided by LinkedIn in our own interest to optimize our LinkedIn page, in accordance with Art. 6 para. 1 lit. f) GDPR.
In individual cases, the processing of your data may also be carried out on the basis of Art. 88 para. 1 GDPR in conjunction with § 26 para. 1 BDSG in the context of the initiation of an employment relationship.
Data processing by LinkedIn
LinkedIn itself also processes a lot of your data. This includes, on the one hand, data that you have voluntarily provided when creating your LinkedIn profile, e.g. general data such as name, e-mail address and/or mobile phone number and your password, but also information about your educational status, professional experience and knowledge, as well as photos, location data and confirmations of knowledge and, if you have registered for a premium service, also payment and billing information, such as credit card details.
Second, LinkedIn also collects personal information whenever you provide, post, or upload something, such as when you fill out a form on LinkedIn (for example, providing demographic information or a salary), fill out a survey, submit a resume, or fill out an application. When you import your address book or calendar, LinkedIn also receives data about your contacts and appointments. LinkedIn uses this information, for example, to suggest new contacts to you or to provide information about events (such as time, place, date, participants) in which you may be interested.
However, LinkedIn also receives information about you when others sync their contact and calendar information with LinkedIn or send messages to you through our Services. In addition, if you or others agree to synchronize email accounts with LinkedIn, LinkedIn collects information from the “headers” of the emails, which LinkedIn can then associate with member profiles.
LinkedIn also collects publicly available information about you, such as job-related news and achievements. LinkedIn may also make this information available to other people as part of its own service and in accordance with your privacy settings, for example in the form of communications or mentions in the news.
LinkedIn also uses your login credentials, cookies, device information, and IP addresses to identify you and log your usage.
LinkedIn also receives information about you when you use other services connected to LinkedIn (including Microsoft). For example, LinkedIn would receive information if you provided information about your contacts in Microsoft Apps and Services (such as: Outlook.
This list does not claim to be exhaustive. For more information, please visit the following pages:
In addition, LinkedIn also stores and uses your data outside of your country. For example, data transfer to the USA is also carried out. For more information on the third-country transfer, please visit:
https://www.linkedin.com/help/linkedin/answer/62533
If you have any uncertainties or questions, you can contact LinkedIn support:
Purposes of processing
LinkedIn uses your information to provide, support, personalize, and develop its Services, and to provide and customize its Services to you, including through automated systems and inferences, to make them relevant and useful to you and others. How your personal data is used depends on which services you use, how these services are used by you and which settings you have chosen. LinkedIn uses your data, for example, to help you connect with others, to inform you about current events or to help you explore new career opportunities. In addition, your information will be used for security purposes or to investigate possible fraud or other violations of LinkedIn’s User Agreement.
LinkedIn also uses your data for its own purposes, such as advertising purposes, market research, the needs-based design of its websites and/or apps, and to measure the performance of its own platforms.
You have the right to object to personalized advertising, which you must contact LinkedIn to exercise this right, see LinkedIn Data Policy. This online form can be used to file an appeal:
https://www.linkedin.com/help/linkedin/ask/TS-DPRO
For more information on opting out of personalized LinkedIn ads, please visit the links below:
Manage account and privacy settings
Even without your own LinkedIn account, you as a visitor can be affected by so-called guest cookies. To limit these guest cookies, you can use the following link:
Your rights
In principle, you are entitled to the following rights vis-à-vis us and LinkedIn as the controller in accordance with an agreement with LinkedIn. In individual cases, these may be restricted by legal requirements (Art. 15-21 GDPR):
- Right to information about what data we and LinkedIn process about you and for what purpose
- Right to rectification of inaccurate data
- Right to erasure of your data
- Right to restriction of processing
- Right to data portability
You can read more about your rights under the following link:
https://privacy.linkedin.com/de-de/gdpr
You can also request a copy of your personal data (in machine-readable form) from LinkedIn. You can find out how to make such a request at:
https://www.linkedin.com/help/linkedin/answer/50191
Right of objection and revocation
They also have a right of objection to us. If you have given us your consent to the processing of your data, you can revoke it at any time. Such a withdrawal will affect the lawfulness of the processing of your personal data after it has been declared to us.
If we base the processing of your personal data on the balancing of interests (the legal basis is then Art. 6 para. 1 lit. f) GDPR), you can also object to the processing, in particular if the processing does not serve the performance of a contract with you. In the event of such an objection, we ask you to explain the reasons why you do not want us to process your personal data as carried out by us. In the event of your justified objection, we will examine the facts of the case and will either discontinue or adapt the data processing or show you our compelling legitimate grounds on the basis of which we are continuing the processing.
Right to object to direct marketing
You not only have the right to object to LinkedIn in cases of direct advertising and related data analysis, but also to us, e.g. if you have received advertising from us in the form of a newsletter or information material by post.
If we actually use your data for direct advertising and related data analysis as part of functions of our LinkedIn page, we will inform you about this data processing at the top of this privacy policy, including the possibility of exercising your right of revocation against us by technical means, if necessary.
Complaint to the Data Protection Supervisory Authority
You also have the right to complain to a data protection supervisory authority about the processing of your data. The supervisory authority directly responsible for us is:
The State Commissioner for Data Protection of Lower Saxony
http://www.lfd.niedersachsen.de/wir_ueber_uns/wir-ueber-uns-56228.html
How to contact us about your rights
To exercise your rights, you can contact us at any time. To do so, use the following email address: info@syserso.com
In most cases, it makes sense to contact LinkedIn directly, if we do not have access to all data and cannot influence all data processing within LinkedIn.
Contact options:
Contacting LinkedIn’s Data Protection Officer
You can also contact LinkedIn support by post. The best way to do this is to use the address mentioned above and that applies to you.